First Step Property & First Step Finance are both a financial investment and a property sourcing business in one. Each contributing to diverse and professional services in their respective fields, both offering a suite of services across finance and property. From in-depth building and regional analysis to unique financial methodology and innovative loan repayment solutions. Our role at Living Lines has been to create the brand DNA that said EXPERT and TRUST… Which is at the core of this business.
First Step Property has three key elements to its suite of services; ‘First Step Property’, ‘First Step Finance’ and its loan product ‘Home Sooner Loans’. Each of these elements required the development of logos and strong brand identities, but housed under the consistent company brand DNA.
After our discovery-workshop we set to about building the unique brand DNA for First Step.
The area of financial property investment has been a particular growth segment within financial services and as such It is key to unveil each company’s unique point of difference. This ensures it is correctly communicated to each of the specific markets.
Living Lines focused approach in developing brands within the financial industry, is to hold ‘TRUST’ at the core when connecting with potential customers. Confirming it is reinforced consistently throughout the client’s financial journey.
Led by an extensive history of property, investment analysis and acquisition over the past two decades, the message from First Step is ‘The trusted expert’. We set about creating the DNA that truly reflects the ‘Expert’ behind this brand.
Living Lines have been the architects for the complete design and creation of every touchpoint that the customer has with First Step Property & Finance. From new logos and identity, vision, mission, tag lines, reports and E books, marketing material, business forms, application and tools, corporate material, icons and more. All under the brand essence:
‘The trusted Expert’
And to motivate customer to travel on the journey where:
‘Every step takes you closer’
Design & creative
Strategy & Planning