BRAND STRATEGY V MARKETING

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Separated at Birth — The Difference Between Brand Strategy & Marketing What’s in a brand strategy? These are the kinds of pseudo-philosophical questions that keep business owners up at night.  To understand brand strategy better, let’s start with the ‘brand’ aspect: What makes up a brand? When we speak about brand “identity”, we start to approach the idea of a brand as a person …

NAMING A BUSINESS OR A BRAND?

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Does the name of a brand affect it’s success? “Remembering manufacturers make products and consumers buy brands.” We’ve all come across new brand names, and ask the question… What were they thinking! Here are examples of how some of the biggest brand names were chosen. Consider the fact that it’s the brand name that is talked about or asked for …

What do you look for in a Capability Statement?

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In order to make an impression on the market, your professional capability needs to be affirmed. While the success of your business is based on the quality of your products and services, the value you create needs to be defined and communicated with clarity and confidence. A capability statement is a distilled summary of all your capabilities. More than a …

Is the Tender Process Biased, Or are you just not standing out?

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Why Price Is Not Enough to Win Tenders In order to run a successful and sustainable business with long-term relevance, you can’t compete on price alone. While everyone wants a bargain, above all else, you need a way to create and communicate value to your market. If your tender submission is based on price alone, you are engaging in a …

WHY VEHICLES SIGNAGE IS SO IMPORTANT

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How Vehicle Signage Can Boost Your Brand As a business owner, you need to spread the word in order to impact the market. Billboard advertising is one traditional channel, with even small billboards costing $2,000-$4,000 a month in Sydney. At the top end of the market, the grain silo billboard overlooking Anzac Bridge costs $250,000 for just 28 days. Big …

HOW TO USE QR CODES TO GROW YOUR BUSINESS

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How QR Codes Can Benefit Your Business QR codes are more popular and relevant than ever before. In Australia, they have become a major tool in the fight against the COVID-19 pandemic. These high-tech yet easy-to-use codes connect interested people with useful information, which benefits customers and businesses alike. History and modern-day use of QR codes The QR code system …