Brand Strategy & Delivery.
Brand + Strategy + Delivery.
THE LIVING LINES BRAND DNA PROCESS FUELS STRATEGIC GROWTH
Living Lines as a proven track record in crafting new brands and revitalising tired brands, undertaking the process of discovery and collaboration to uncover the company’s unique point of difference, whilst uncovering creative strategies to stand out in todays crowded market.
We have built up a reputation for developing branding and positioning strategies that differentiate brands and increase market share. Our aim is to craft brand identities and experiences that are dynamic, engaging and that re-enforces the position as expert in the field.
Our month by month strategies are designed to position your brand as market leader, and are rolled out over a 12 months period, utilising channels and applications appropriate to your market.
DISCOVER OUR BRAND DNA PROCESS
BRAND DISCOVERY WORKSHOP
The Discovery workshop runs across a half-day session, designed to uncover what’s at the core of a brand, the ‘heart and soul’ that will form the foundation of you brand DNA.
Working on the understanding that a brand is like a person, a living, breathing entity, that travels on a journey with its customer – requiring consistent support and attention through its life - Our initial formulation creates the underpinning of the brand DNA and the foundation for brand transformation.
Our team create comprehensive marketing and communication strategies which connect with the target customer and building brand engagement and conversion.
MEANINGFUL MARKET SEGMENTATION
We divide a broad consumer market, normally consisting of existing or potential customers, into actionable sub-groups, enabling focussed communication and more meaningful engagement.
CUSTOMER FOCUS GROUPS
Discovering what your audience is saying and feeling is often more valuable than GOLD… Our in-house team unearths these pearls of knowledge and works them into strategic actions and customer-centric communication for your brand.
BRAND PHILOSOPHY, MISSION, VISION & VALUES
Unveiling and articulating all that your business stands for, the life bloods and energy running through the veins of each employee and every customer relationship, the North Star which guides your business forward.