How to tell the world about your ISO accreditation?

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So, you’ve received ISO accreditation — now what? Construction and engineering firms often spend tens of thousands of dollars achieving an ISO badge, and most of them fail to take advantage. To earn back these substantial costs, it’s important to engage in credibility marketing. Whether it’s creating a capability statement, developing a new website, or engaging in a social marketing campaign, …

Why You Should Consider Outsourcing Your Marketing

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Operating a successful business in the modern world can be very challenging. High-quality products and services are just the start — you also need to find your market and give them a reason to believe in what you do. Regardless of your size or sector, it’s important to make connections and forge relationships in order to deliver value. Marketing is central …

Marketing Is a Year-Round Commitment — Not a Now-and-Then Activity

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Just like running your business, successful marketing requires consistent effort delivered over time. While initial energy is needed to set up a campaign, ongoing work is needed to drive home results. There are many ways to engage people and keep them interested, from your website and social media accounts to online ads and offline promotions. Like most things in life, …

How to Achieve Consistent Long-Term Growth By Focusing on What Really Matters

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To achieve long-term business success, you need a thoughtful growth strategy tailored to the specific needs of your business. Digital marketing is an incredibly varied field, and what works for one business may not work for another. In the construction and engineering sectors, sustainable growth is not dependent on specific digital tools. Instead, it is based on the creation and …

BRAND STRATEGY V MARKETING

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Separated at Birth — The Difference Between Brand Strategy & Marketing What’s in a brand strategy? These are the kinds of pseudo-philosophical questions that keep business owners up at night.  To understand brand strategy better, let’s start with the ‘brand’ aspect: What makes up a brand? When we speak about brand “identity”, we start to approach the idea of a brand as a person …

NAMING A BUSINESS OR A BRAND?

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Does the name of a brand affect it’s success? “Remembering manufacturers make products and consumers buy brands.” We’ve all come across new brand names, and ask the question… What were they thinking! Here are examples of how some of the biggest brand names were chosen. Consider the fact that it’s the brand name that is talked about or asked for …