How modern Financial Institutions stay human as they scale up.

What if you offered a range of salary-linked benefits designed to get people out of debt and start saving?Most FinTechs have been able to achieve this with impressive modern technology. But they have forgotten that at the heart of their offering they need to be a people-focused business, driven by a desire to improve the lives of customers.  More and …

How people-first branding is giving modern Financial Institutions the edge.

The FinTech industry has exploded as brands look to apply this customer-first mindset to disrupt the established players. But persuading consumers to take a risk on a start-up when their money is on the line is no easy task. Even though banks have been among the least customer-focused businesses on earth, most people have never switched their accounts.So a rock-solid …

How FinTech’s stay human as they scale up.

What if you offered a range of salary-linked benefits designed to get people out of debt and start saving?Most FinTechs have been able to achieve this with impressive modern technology. But they have forgotten that at the heart of their offering they need to be a people-focused business, driven by a desire to improve the lives of customers.  More and …

How people-first branding is giving Fin-Tech start-ups the edge.

The FinTech industry has exploded as brands look to apply this customer-first mindset to disrupt the established players. But persuading consumers to take a risk on a start-up when their money is on the line is no easy task. Even though banks have been among the least customer-focused businesses on earth, most people have never switched their accounts.So a rock-solid …

NAMING A BUSINESS OR A BRAND?

We’ve all come across new brand names, and ask the question… What were they thinking! Consider the fact that it’s the brand name that is talked about or asked for by customers, it is important to devote attention to this part of the brand creation process: choosing a name for the brand. What is the best kind of name to …