Why a Capability Statement Is the Most Valuable Tool for Any Construction or Engineering Business

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In order to stand out in your market, you need to elevate your business and inspire confidence. Delivering good-quality products and services is not enough in isolation — you need to declare your professional capability so that people believe in what you do.  A capability statement is a powerful and highly focused tool that helps to highlight your strengths and communicate …

5 Steps to Building a Powerful Construction and Engineering Brand

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Why Branding Matters – Building a Brand Identity in 3 Layers and 5 Steps In order to meet your business potential, it’s important to build a strong brand identity. When you understand your brand and communicate its value, your customers will be more invested in what you do. This process doesn’t have to be difficult, with five steps all it takes …

3 Steps to Brand Consistency & Business Growth

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In order to grow your business, it’s important to create a strong, unique, and memorable brand. As you build this identity over time, a number of factors come into play. Along with market relevance and integrity of vision, consistency is a core attribute of every successful brand. When your style, story, and culture are unified over space and time, people …

How Construction & Engineering businesses become more profitable?

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The importance of having a strong brand identity – for construction and engineering companies Successful branding is the cornerstone of long-term business success. While your products and services create value, it’s your brand identity that tells your story and leaves an impression on your customers. When your brand resonates with your market, you will ignite new interest, engage potential customers, …

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Transforming Stories into Business Value with Facility Design Group

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In order to promote your business to the world, it’s important to make your value clear and build an authentic narrative around your brand. The unique story at the heart of your business is worth more than you think, as long as you tell it with clarity and conviction. When you focus on your culture and play to your strengths, …

How modern Financial Institutions stay human as they scale up.

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What if you offered a range of salary-linked benefits designed to get people out of debt and start saving?Most FinTechs have been able to achieve this with impressive modern technology. But they have forgotten that at the heart of their offering they need to be a people-focused business, driven by a desire to improve the lives of customers.  Why is …