Are you missing out on ‘Easy Wins’?

 CASE STUDY: HOW UPDATING AN EMAIL SIGNATURE WON A $100K CONTRACT How many branded elements (think letterheads, email signatures, business cards and other materials with your logo/branding on it) does it take to present to clients and potential customers as a professional – and how many is too little? Working with an expert you trust is vital to answering this …

Are you an Expert in what you do? Prove it!

The word ‘expert’ is used far too frequently these days and often by the wrong people. Looking at Wikipedia, “an expert is someone who has a prolonged or intense experience through practice and education in a particular field”… a bit woolly maybe, but I believe I’m right in thinking that the word ‘prolonged’ would not refer to an engineer with …