What do you look for in a Capability Statement?

Susan Jones Articles Leave a Comment

In order to make an impression on the market, your professional capability needs to be affirmed. While the success of your business is based on the quality of your products and services, the value you create needs to be defined and communicated with clarity and confidence. A capability statement is a distilled summary of all your capabilities. More than a …

WHY VEHICLES SIGNAGE IS SO IMPORTANT

Susan Jones Articles Leave a Comment

How Vehicle Signage Can Boost Your Brand As a business owner, you need to spread the word in order to impact the market. Billboard advertising is one traditional channel, with even small billboards costing $2,000-$4,000 a month in Sydney. At the top end of the market, the grain silo billboard overlooking Anzac Bridge costs $250,000 for just 28 days. Big …

How can financial planners weather the banks’ misconduct storm?

Susan Jones Articles Leave a Comment

How could this such gross financial misconduct have happened and what effect will it have on those who give sound financial advice in the future? The gross misconduct of a few and the lax mismanagement of the mighty many has tainted Australia’s biggest — and most lucrative — business sector, finance. If you’ve watched any of the videos of the …