What do you look for in a Capability Statement?

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In order to make an impression on the market, your professional capability needs to be affirmed. While the success of your business is based on the quality of your products and services, the value you create needs to be defined and communicated with clarity and confidence. A capability statement is a distilled summary of all your capabilities. More than a …

Is the Tender Process Biased, Or are you just not standing out?

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Why Price Is Not Enough to Win Tenders In order to run a successful and sustainable business with long-term relevance, you can’t compete on price alone. While everyone wants a bargain, above all else, you need a way to create and communicate value to your market. If your tender submission is based on price alone, you are engaging in a …

WHY VEHICLES SIGNAGE IS SO IMPORTANT

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How Vehicle Signage Can Boost Your Brand As a business owner, you need to spread the word in order to impact the market. Billboard advertising is one traditional channel, with even small billboards costing $2,000-$4,000 a month in Sydney. At the top end of the market, the grain silo billboard overlooking Anzac Bridge costs $250,000 for just 28 days. Big …

HOW TO USE QR CODES TO GROW YOUR BUSINESS

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How QR Codes Can Benefit Your Business QR codes are more popular and relevant than ever before. In Australia, they have become a major tool in the fight against the COVID-19 pandemic. These high-tech yet easy-to-use codes connect interested people with useful information, which benefits customers and businesses alike. History and modern-day use of QR codes The QR code system …

Is ISO Certification a Waste of Money?

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ISO certification is common across industry sectors, but the costs associated with accreditation can be high. The process of certification can also be complex and inconsistent, with some companies needing to pay more than others to gain their 3 ISO accreditations: ISO 9001, ISO 14001, and ISO 45001. On the other side of the coin, there are significant benefits of …

5 Steps to Building a Powerful Construction and Engineering Brand

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Why Branding Matters – Building a Brand Identity in 3 Layers and 5 Steps In order to meet your business potential, it’s important to build a strong brand identity. When you understand your brand and communicate its value, your customers will be more invested in what you do. This process doesn’t have to be difficult, with five steps all it takes …