How to tell the world about your ISO accreditation?

Susan Jones Articles Leave a Comment

So, you’ve received ISO accreditation — now what? Construction and engineering firms often spend tens of thousands of dollars achieving an ISO badge, and most of them fail to take advantage. To earn back these substantial costs, it’s important to engage in credibility marketing. Whether it’s creating a capability statement, developing a new website, or engaging in a social marketing campaign, …

Marketing Is a Year-Round Commitment — Not a Now-and-Then Activity

Susan Jones Articles Leave a Comment

Just like running your business, successful marketing requires consistent effort delivered over time. While initial energy is needed to set up a campaign, ongoing work is needed to drive home results. There are many ways to engage people and keep them interested, from your website and social media accounts to online ads and offline promotions. Like most things in life, …

How to Achieve Consistent Long-Term Growth By Focusing on What Really Matters

Susan Jones Articles Leave a Comment

To achieve long-term business success, you need a thoughtful growth strategy tailored to the specific needs of your business. Digital marketing is an incredibly varied field, and what works for one business may not work for another. In the construction and engineering sectors, sustainable growth is not dependent on specific digital tools. Instead, it is based on the creation and …

Is the Tender Process Biased, Or are you just not standing out?

Susan Jones Articles Leave a Comment

Why Price Is Not Enough to Win Tenders In order to run a successful and sustainable business with long-term relevance, you can’t compete on price alone. While everyone wants a bargain, above all else, you need a way to create and communicate value to your market. If your tender submission is based on price alone, you are engaging in a …

WHY VEHICLES SIGNAGE IS SO IMPORTANT

Susan Jones Articles Leave a Comment

How Vehicle Signage Can Boost Your Brand As a business owner, you need to spread the word in order to impact the market. Billboard advertising is one traditional channel, with even small billboards costing $2,000-$4,000 a month in Sydney. At the top end of the market, the grain silo billboard overlooking Anzac Bridge costs $250,000 for just 28 days. Big …

HOW TO USE QR CODES TO GROW YOUR BUSINESS

Susan Jones Articles Leave a Comment

How QR Codes Can Benefit Your Business QR codes are more popular and relevant than ever before. In Australia, they have become a major tool in the fight against the COVID-19 pandemic. These high-tech yet easy-to-use codes connect interested people with useful information, which benefits customers and businesses alike. History and modern-day use of QR codes The QR code system …