The Importance of having a Strong Brand Identity in the Construction and Engineering Industry

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Strong brands deliver value in the following ways: 1. Helps to increase value Good branding helps to increase the real and perceived value of your business. While the value of your brand can be hard to quantify, that doesn’t mean it’s not real. Brand value is directly related to the perception and mindset of potential and existing customers. It reflects …

The Cost of Missing Out for Established businesses

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Building Strength Through Credibility and Perception Why are so many established businesses missing out on their ideal projects? I’ve been lucky enough to work with some of the nicest and most professional business owners in Australia. Along the way, I’ve seen confusion and frustration first-hand. In too many cases, good businesses get passed over for contracts. While they might be …

Construction Sector Growth Brings Valuable Opportunities If You’re Ready

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The Australian construction industry is growing by leaps and bounds. As the nation emerges from the global pandemic, private and public investment is set to increase. Despite current industry struggles with rising costs and project delays, healthy medium to long-term growth forecasts remain intact. In an environment defined by new opportunities and rising competition, standing out from the crowd is …

Find out Why Some Capability Statements Convert Better Than Others

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Present Your Capability Statement with Strength and Focus on 10 Clear Ingredients. A capability statement plays a central role in every business. It presents you as an authority, builds trust in your market, and helps to bring more people through your door. Not all capability statements are created equal, however, with some examples converting much better than others. Creating a …

Marketing Is a Year-Round Commitment — Not a Now-and-Then Activity

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Just like running your business, successful marketing requires consistent effort delivered over time. While initial energy is needed to set up a campaign, ongoing work is needed to drive home results. There are many ways to engage people and keep them interested, from your website and social media accounts to online ads and offline promotions. Like most things in life, …

How to Achieve Consistent Long-Term Growth By Focusing on What Really Matters

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To achieve long-term business success, you need a thoughtful growth strategy tailored to the specific needs of your business. Digital marketing is an incredibly varied field, and what works for one business may not work for another. In the construction and engineering sectors, sustainable growth is not dependent on specific digital tools. Instead, it is based on the creation and …