WHY VEHICLES SIGNAGE IS SO IMPORTANT

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How Vehicle Signage Can Boost Your Brand As a business owner, you need to spread the word in order to impact the market. Billboard advertising is one traditional channel, with even small billboards costing $2,000-$4,000 a month in Sydney. At the top end of the market, the grain silo billboard overlooking Anzac Bridge costs $250,000 for just 28 days. Big …

Is ISO Certification a Waste of Money?

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ISO certification is common across industry sectors, but the costs associated with accreditation can be high. The process of certification can also be complex and inconsistent, with some companies needing to pay more than others to gain their 3 ISO accreditations: ISO 9001, ISO 14001, and ISO 45001. On the other side of the coin, there are significant benefits of …

5 Steps to Building a Powerful Construction and Engineering Brand

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Why Branding Matters – Building a Brand Identity in 3 Layers and 5 Steps In order to meet your business potential, it’s important to build a strong brand identity. When you understand your brand and communicate its value, your customers will be more invested in what you do. This process doesn’t have to be difficult, with five steps all it takes …

3 Steps to Brand Consistency & Business Growth

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In order to grow your business, it’s important to create a strong, unique, and memorable brand. As you build this identity over time, a number of factors come into play. Along with market relevance and integrity of vision, consistency is a core attribute of every successful brand. When your style, story, and culture are unified over space and time, people …

How Construction & Engineering businesses become more profitable?

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The importance of having a strong brand identity – for construction and engineering companies Successful branding is the cornerstone of long-term business success. While your products and services create value, it’s your brand identity that tells your story and leaves an impression on your customers. When your brand resonates with your market, you will ignite new interest, engage potential customers, …

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Transforming Stories into Business Value with Facility Design Group

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In order to promote your business to the world, it’s important to make your value clear and build an authentic narrative around your brand. The unique story at the heart of your business is worth more than you think, as long as you tell it with clarity and conviction. When you focus on your culture and play to your strengths, …