Launching a new financial investment business for an experienced and highly motivated finance expert. Having built loyal connections and gained strong financial results for other companies. Joe Dirani now decided it was time to build relationships under his own business name.
Mr Dirani approached Living Lines with a previously completed logo and a business name. Subsequent to our discovery workshop, Living Lines set about building the unique brand DNA for Ample Property Solutions.
Historically, the Financial Investment industry is a busy, growing and extremely crowded market, which can reap great financial rewards if executed well.
Upon completion of the discovery workshops, the requirements of Ample Property Solutions where unveiled, including the unique proposition, point of difference and the driving force behind the heart and soul of the brand. Living Lines now had the key elements to build the brand’s DNA.
Our focused approach in developing specific brands ideal for the financial industry, with Living Lines devotion to hold ‘TRUST’ as the core constituent, when connecting with potential customers. This ensures it is reinforced consistently throughout the client’s financial journey.
Directed by the enormous passion and personality of this company, Living Lines set about creating the DNA that truly reflected the ‘heart and soul’ behind this brand.
From concept to completion Living Lines architected the design and creation of each touchpoint that the customer has with Ample property solutions. From strong brand identity, to the text of the written word, including vision, mission and biography etc. Encompassed within brochures, marketing material, business forms, applications and tools, together with corporate material, website content, icons and more. All under the brand essence and professional stature of Ample Property Solutions:
‘Doing all we can to keep the Australian dream alive’
And to motivate customer to travel on a journey following:
‘The Building blocks of success’
Design & creative
Strategy & Planning
"When starting out in business, branding and design has to represent exactly who you are and being transparent with your clients. With Susan from Living Lines I was able to achieve that plus the following; Launched the business with all the tools needed and strong professional image from the start and have my Brand DNA discussed and applied: which means working together to create a brand that truly reflects my business philosophy and it's heart and soul. Not coming from a background of how to put this "Branding" all together it can be quite tricky, but with Susan it was an easy & enjoyable process. I couldn't recommend Susan highly enough." Joe Dirani CEO - Ample Property Solutions