BACKGROUND
APEX Executive Interiors is one of the most trusted office fit out companies in Sydney. Providing a professional renovation and installation services with a principal focus being on customer satisfaction. APEX Executive Interiors although confident in their specific services, indicated to Living Lines concerns about the image of their brand.
STATEGY
Living Lines accepted the task of working through all the Apex Executive Interiors associated material and documentation used by the team. Rightly concerned that their brand appeared confused, inconsistent and not clearly representing their expertise and business approach.
Each touchpoint with the customer was reviewed, printed and lined up on the board table for an overall review. Living Lines worked through assessing the templates used and the message they portrayed, removing any potential misinterpretation, highlighting specific areas of opportunity, assessing file applications, solutions and updating the logo.
SOLUTION
Living Lines have been the project managers and architects for the total concept design and creation of each of the individual aspects that the customer has with the Apex Executive Interior’s brand. From logo refresh and identity, to an impactful street presence.
Sending a powerful visual message – an distinct impactful icon, incorporating strong black and white images.
"After 10 years in operation we had a strong business but a weak brand, Living Lines was able to provide a strong and consistent visual identity with every interaction we have with our customers. Susan's ideas for our new corporate identity have boosted our brand to both new and existing customers." Stephen Parkins
