AFCG is a family run and owned business.
The attention to detail that AFCG brings to the running and quality services in their business, was not reflected in the way the business represented itself, so Zirian Fatah the CEO approached Living Lines to understand the unique culture of AFCG and represent the business the best way in their industry sector.
The business needed a very, clear message and visually attractive identity to showcase the quality of the luxury projects completed.
Beautiful images of the projects were available, but the sector structure worked across and their capabilities needed clarifying while modernising the brand.
The business values and culture form the backbone of AFCG, and the new brand identity and website needed to reflect this. After industry and competition research, the vision commenced.
We have been the architects for the design and creation of stationery, marketing material and website. Creating a clean, yet simple design for the site and the use of the icon as a major feature across stationery watermarks and Capability Statement, Power point and Company profile…. Resulting in a strong, memorable brand identity.
‘A special thank you to Susan Jones from Living Lines Branding Agency, a specialist in brand design and communication within the construction sector, for understanding our unique company heritage and telling our authentic story through the design and launch of our new website and presentation documents.
Zirian Fatah – CEO’
Rebrand and Logo Refresh
Content Strategy and Creation
Design & Creatives for Company profile, Power point template and Capability Statements
Stationery and Marketing material
Strategy & Planning
Website content, design and development