LP Consulting

Susan Jones Brand, Brand & ReBrand, CONSTRUCTION & ENGINEERING, Content Strategy, Design & Creation, related-first-step-property, related-limitless-group, related-newstart, Strategy & Delivery, Work


BACKGROUND

LP Consulting specialises in Civil and Hydraulic Engineering services. With 30 years engineering experience owner Louis Panagopoulos didn’t feel that the business truly represented the expertise, skills and experience which he had gained throughout his career.

I was approached by Louis and his wife Susan to work with them on a complete rebrand and the creation of consistent marketing material.

The business at this stage was represented in the industry with a letterhead for tenders, a business card and their website.

STRATEGY

In order to present the business as a leader in their field, extensive research and a strategy was undertaken to ensure a complete and consistent customer experience, with the creation of editable files to ensure customer independence and cost effectiveness.

SOLUTION

Every brand needs a seed to build the visual identity of the business… and in the case of LP Consulting, the seed was the use of a water graphic.

The logo was updated to include the water graphics as well as the brochure and Capability statement.

The clear and graphic representation of the Services, Management Systems and Organisation chart and case studies made for quick and simple documents.

Word and pdf templates were created to provide consistency across Resumes, Case studies and Tender templates.

The complete rebrand solution and customer experience was completed with the design and where needed printing of: Stationery and folders, Christmas cards, Power point templates, Industry adverts, social media banners and content for use on the site as well as documents.

For this business, the client has experienced new doors opening with new opportunities which they’d never previously thought possible.



EXPERTISE

Complete Rebrand and Logo Refresh

Content Strategy and Creation

Design & Creatives for Brochures and Capability Statements

All Tools and Templates

Relationships and Marketing material

Strategy & Planning

 

WEBSITE

https://www.lp-consulting.com.au/

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