NLR Restoration


BACKGROUND

As one of Brisbane’s largest Restoration businesses NLR needed a brand refresh to align with their forward-thinking approach to business and their expertise. The business already had a relationship with a web development company who were in the process of updating their website.

NLR Restoration also ran a charitable ‘Not for Profit’ initiative which needed rebranding to give it credibility.

STRATEGY

We were asked to look at their logo and how this could be used across stationery and marketing material. (Capability Statement)

We would include the 3 main restoration elements – Mould, Fire and Water damage, and create a Capability Statement to reinforce the brand and summarise the business in a 4page document.

The NLR Foundation required a new logo and the creation of graphics to build on its charitable credibility.

SOLUTION

The logo was designed with the inclusion of 3 colour elements, which represented Mould, Water and Fire damage.

The team at Living Lines compiled case study tables and icons for easy visual impact across the Capability Statement, our copywriters told the businesses story across History, Culture, Vision and Community Involvement… ending in ‘Why Choose NLR’ bullet points on the last page.

The Capability Statement was saved in a digital email version and printed as a single fold hard copy for use in meeting and face to face contact.

Graphics and logos were designed and mocked up for use across marketing material, giving the NLR Foundation the tools to promote their initiative in a professional way.

'Highly Recommended. Great attention to detail. Fantastic Quality and awesome communication. We do a mix of construction, cleaning and engineering work and needed marketing strategy, design and execution, Susan and team were able to deliver! Well done.'
Lex Moir


EXPERTISE

Rebrand – New Logo

Business Stationery

Design and Print of Capability Statement

 

WEBSITE

https://nlr.com.au/

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