Living Lines was referred to Limitless Group to create a strong visual concept for their new key corner position head office in Parramatta, NSW. Ausralia.
The team at Limitless Group have been very focused on the brand message and remain true to their transparent process when working with clients, with their willingness to give back to communities through their ‘Limitless Giving’ charity.
The integrity of the brand is strong, although apart from the logo Living Lines had very little visual representation to build on for the complete coverage of 12 large windows.
Our focused approach in this situation was to work with the client in creating imagery that represented the finance industry in a visual way, negating the use of images or text referring to money.
The approach Living Lines took was to use black and white images of Sydney’s city skyline to represent wealth, prosperity and equity. All of which were very important to this business, so customers could connect with the local origin of the business.
The 6 brightly coloured sub-brands were flashed across the city imagery, reinforcing the message of the Limitless Group :– limitless equity – limitless giving – limitless finance – limitless realty – limitless planning – limitless assets.
We have engineered and project-managed the design, print and installation of this signage to achieve an eye catching, memorable head office for the business.
Design & creative
"When our team grew we required a larger office space which we found in a prime spot in one of Sydney's growing CBD's. Given our location and positioned with high exposure we needed to ensure that we maximised on our potential. This is when we engaged with Susan from Living Lines who spent the time to consult with us on what we wanted to achieve. It was a seamless process when Susan took the time to understand our business and our clientele. Within a short period of time, she understood our mission and crafted strong imagery that represents the brand, helping us attract and connect with the target market. I would recommend Susan and Living Lines to other business that want a stress free process when it comes to design and installation of office branding." Jaka Indraputra - Partner | Senior Finance Strategist