APEX Executive Interiors

APEX Executive Interiors is one of the most trusted office fit out companies in Sydney. This leading company provides a professional renovation and installation service with a focus on customer satisfaction. Despite achieving great success and market awareness, however, it had serious concerns about its brand image and future growth potential.

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Living Lines was approached by APEX to work on a range of branding material. The company was concerned that their brand appeared confused and inconsistent. It didn't represent the company's expertise or experience, and it wasn't ready for the future. We worked through all the company's visual and marketing material, identifying inconsistencies and finding lots of room for improvement.

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At the start, every touchpoint with the customer was printed and lined up on the board table. We worked through the material to assess the templates used and the messages portrayed. We removed doubles, highlighted missed opportunities, and assessed file applications and solutions. We also created a more impactful street presence to send a powerful brand message.

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